The duo who drove Tupperware: A story of success, rivalry and bankruptcy

The story of Tupperware has all the ingredients for the script of a movie or a miniseries, save for a happy ending. There’s a male lead who achieves the American dream of running a successful business after various false starts, a woman who winds up paying for her own success, a professional rivalry, a product that became iconic and a bankruptcy, which it nearly escaped at the last minute, but to no avail.

Seguir leyendo

The downfall of a universal brand

Until just a few days ago, Tupperware was a brand of containers recognized throughout the world, even if it was on the decline. Its brand was so ubiquitous as to be nearly generic, synonymous with refrigerator storage and present in languages spoken around the globe. But the bankruptcy and the stock’s collapse brought it to the brink. In such a volatile environment, the company was valued at just $3 million. That’s a far cry from its 2013 high, when stocks topped $90 a piece and the firm reached a total value of more than $4 billion.