Scarlett Johansson’s new film flops, prompting Apple to rethink its strategy

The romantic comedy Fly Me to the Moon, starring Scarlett Johansson, cost a whopping $100 million. To put that into perspective, the rom-com hit Anyone But You cost around $25 million. The budget blew out due to the star actress’ huge salary and the fact that the movie was set in the middle of the NASA space race (not a big draw card for young audiences). And now reality is setting in. The film has barely grossed $40 million, and has been crowned one of the biggest financial flops of the summer. It’s resulted in hundreds of millions in losses, yet another blow to Apple’s short career in the cinema.

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