Tradition, money, and necessary change: The tennis puzzle still doesn’t quite fit together

Inside the bowels of the All England Club, veteran journalist Richard Evans — indefatigable at 87 — turns to Àlex Corretja during a conversation in the dining room and, before digging into his plate, murmurs: “We need Carlos…” And he’s right: today’s tennis needs the incomparable magic of Alcaraz to return, just as, lately, people have been studying and proposing ways to energize, unify, and modernize a sport long chained to tradition. Society changes, audiences demand new stimuli, and the rulers — tournaments, governing bodies, organizations, and investors — want to squeeze the concept of the industry to previously unimagined limits. In other words, to multiply the number of zeros.

Seguir leyendo